Senior White House adviser Ivanka Trump’s decided not to shut down her namesake way brand has become a hot Twitter meme.

President Donald Trump’s daughter exposed Tuesday she was dissolving the business to focus on the work she does for her father’s administration.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the run I am doing here, ” said Trump in a statement. “So making this decision now is the only fair outcome for my team and partners.”