The World Chess Championship logo for next year's match is making eyebrows with folks online.
Others lightheartedly asked whether the image had been lifted from the Kama Sutra, and indicated it was ” putting the' mate' into checkmate .”
” People are openly chuckling at it,” David Kramaley, who runs the Chessable learning website, told the Daily Telegraph.” But, joking aside, I've got to say it has grown on me .”
World Chess, the commercial leg of the game's governing World Chess Federation, is organizing November's match between world No. 1 Magnus Carlsen and a challenger to be decided at a tournament in March.
World Chess recognise on its website that the new logo, developed by Moscow-based bureau Shuka Design, was ” controversial and trendy, just like the host city .”
