In a bizarre stunt, St Petersburg branch of burger chain makes menu inspired by Petr Pavlensky, the Moscow Times reports
Hes a performance artist best known for nailing his scrotum to the ground at Moscows Red Square; theyre an international burger chain keen to jump on the most recent pop culture bandwagon.
So perhaps it was inevitable that to mark the sixth anniversary of its branch in St Petersburg, Petr Pavlenskys home township, Burger King has announced it is releasing a series of limited edition burgers, each modified in tribute to the artists wince-inducing stunts.
The Pavlensky burger will come in four assortments, with each alluding to one of the artists infamous past performances whether wrapping himself naked in barbed wire, defining fire to the door of the FSB security services headquarters, or sewing his lips in a protest against Kremlin policies.
Customers will apparently soon be able to choose between a burger wrap in edible barbed wire, one burnt on one side, and one partly sewn closed. The infamous Red Square ache performance is likely to be marked with an egg nailed to a burger with a plastic lance.
A PR company acting for Burger King in Russia said it hopes that the dinners will bring culture to the masses. The company has launched a number of provocative advertising campaigns since the start of the year. It added Pavlensky had been chosen because he resonates with the public in the city.
Pavlenskys work has made him a highly-controversial figure within Russia, bringing him into near constant conflict with the authorities. The artist was most recently released from incarcerate in June after serving seven months in pre-trial detention.
A Moscow court found him guilty of injury a cultural site after he torched the entrance of the FSBs headquarters. The artist, who was fined 500,000 roubles( 5,900 )~ ATAGEND, told reporters that he wanted to protest against the mounting repression of civil society.
A version of this article first appeared on The Moscow Times
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