( CNN) Beset by controversy in his still-young presidency, Donald Trump is making a characteristic move: bet on household. But is it the right strategy for turning around a distressed White House?

Throughout his career, Trump has expressed his faith in genetically-conferred talents — especially his own — and the extreme loyalty of household. As President, he is acting true to form as he makes his daughter Ivanka an official White House employee— with security clearances and a West Wing office — and heaps responsibilities on his son-in-law, Jared Kushner.

As a senior advisor to the President, Kushner will be involved in trade, government operations and the highly delicate work of diplomacy in the Middle East. This last responsibility is said to include seeking a permanent peace between the Israelis and Palestinians, an aim that has eluded presidents and envoys for nearly 70 years.